Liu Yingjian, chairman of Chinese e-reader and handwriting input peripherals manufacturer Hanvon (002362.SZ), unveiled several new products in Guangzhou recently, including the E920 e-reader, an electronic dictionary scanning pen and the Hanvon D10 touch screen tablet computer.
Liu said that out of 50 domestic brands of e-readers currently on the market, 10 of which alone are based in Guangdong province, no more than 5 will survive past 2012. "All the 'shanzhai' (knock-off) brands went under this year," Liu said. "Manufacturing costs have already been lowered as far down as they'll go, and there's little chance that product prices will increase next year."
Editor's Note: In an interview yesterday with the Guangzhou Daily newspaper, Liu said that Hanvon is struggling to compete with Apple's iPad tablet computer. Liu said Hanvon aims to release its latest products as quickly as possible and improve cost controls, but is unlikely to sell its e-readers at a loss.