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China Mobile's Mobile Video Users Reach 50 Mln

iFeng Tech, 12/09/11

Wang Bin, general manager of China Mobile (NYSE: CHL; 0941.HK) mobile video service in Shanghai, has revealed it currently has 50 mln mobile video subscribers. The service has grown rapidly, with annual growth of more than 150%, over the past five years. As of August 2011, there were nearly 1,000 terminals compatible with China Mobile's mobile video service, providing service coverage for all mainstream handsets.

A spokesperson for China Mobile said that the operator was working actively to make mobile video the Chinese mobile industry's largest video content aggregation platform, featuring content from the Shanghai Media Group, CCTV, China Radio International (CRI), China National Radio, China.org.cn, the People's Daily, Xinhua, the Communist Youth League, online video site LeTV (300104.SZ), Hunan TV, and the China Daily, among other media outlets. The service stores more than 2.1 mln pieces of video content across 12 vertical channels at present, with 16 partner brands, and 60 live and looping feeds of licensed domestic and international film and television dramas, variety shows, and foreign-language videos, and adds more than 3,000 pieces of new on-demand content per day.

On December 9, the 2011 G-Snap original video competition - sponsored by China Mobile, CNTV, Tudou (Nasdaq: TUDO), Youku (NYSE: YOKU), and other internet video sites - held its annual awards ceremony in Shanghai. The contest drew more than 60,000 UGC producers and more than 12 mln viewers.

Keywords: China Mobile content users wireless mobile video CHL 0941.HK legal

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