China's 2011 Online Gaming Market Up 32%

17173.com, 1/09/12

Sun Shoushan, deputy director of China's General Administration of Press and Publication (GAPP), said recently at the 2011 China Game Industry Annual Conference (CGIAC) in Xi'an that online game revenues in China reached a total of RMB 42.85 bln last year, up 32.4% YoY. Of that, domestically developed online games accounted for RMB 27.2 bln of revenue, up 40.7% YoY, and, beating performance of joint venture and foreign games for the seventh consecutive year, accounted for 63.4% of all game revenue in China in 2011. The mobile game market also continued to display strong growth, increasing 86.8% YoY to bring in RMB 1.7 bln in 2011. Spurred by innovative business models, sales revenue for single-player games rose 301.3% YoY to RMB 61 mln. With regard to expansion in the overseas market, 131 self-developed online games from 34 Chinese firms were launched outside China, generating revenues of USD 360 mln, up 56.5% YoY.

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