Suning.com Launches Offline Store Pick-up Service
Beijing Times, 1/19/12
According to industry sources, Chinese consumer electronics and home appliances retailer Suning (002024.SZ) now offers consumers pick-up services at 87 of its stores in Beijing for items purchased through the company's B2C platform, Suning Yigou (Suning.com). Suning Yigou consumers can now also exchange or return items at the 87 designated Suning retail outlets.
According to the same sources, Suning Yigou recently made a pledge to consumers to offer same-day delivery to 127 mainland China cities, next-day delivery to 220 cities, free 24-hour installation, and pick-up services at 1,700 Suning stores across the country.
Editor's Note: Suning, a relative newcomer to the B2C e-commerce space, has been leveraging a well-developed network of brick-and-mortar stores and warehouses, as well as strong purchasing power, to make rapid gains in online market share. In Q1 2011, the company had just 1% of China's total B2C e-commerce transaction volume, while Taobao's Tmall, 360Buy, Amazon, and Dangdang had 32%, 10%, 2.4%, and 1.6%, respectively. By Q3 2011, however, Suning's share for the quarter had increased to 2.4%, ahead of both Amazon and Dangdang, which had 2.1% and 1.4%, respectively.
Keywords: consumer electronics e-commerce Internet retail B2C market share Suning home appliances 002024.SZ transaction volume Suning Yigou
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