Marbridge Daily

<- January 30, 2012 ->

Nokia to Launch WP7 in China in H1 2012

Cnbeta, 1/21/12

On January 20 a spokesperson for Nokia announced that the company plans to introduce a smartphone based on the Windows Phone 7 mobile operating system for the mainland China market in the first half of 2012, but did not provide any specific details about the handset.

The launch of a Windows Phone 7 handset is expected to help Nokia increase its sales of smartphones in the China market. According to market research firm Strategy Analytics, in Q3 2011 Nokia still held the top spot with a 28% share of China's smartphone market, but in 2010 had held a 70% share.

Nokia has already launched its first batch of Windows Phone 7 handsets, unveiled last year, in the Europe and North America markets.

Chen Zhengying, spokesperson for Chinese handset vendor ZTE (0763.HK; 000063.SZ), revealed on January 20 that ZTE plans to launch a Windows Phone 7 handset on the China market in Q3 2012. ZTE has already released one Widows Phone 7 model, the ZTE Tania, in Europe.

Microsoft has not yet officially launched Windows Phone 7 in mainland China, but has said its mobile OS will become available in the country during H1 2012.

Editor's Note: For more background on this topic, please see "Microsoft Delays Windows Phone 7's China Launch" MD 12/06/11 issue.

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