Marbridge Daily

<- February 13, 2012 ->

Baidu, Sina Launch Home Furnishings E-Commerce Channel, 2/13/12

According to a source within Chinese online real estate service provider China Real Estate Information Corporation (Nasdaq: CRIC), internet company Baidu (Nasdaq: BIDU) has beta launched its home furnishings e-commerce channel ( in partnership with Sina House, the real-estate portal of Chinese internet company Sina (Nasdaq: SINA), generating sales revenue equivalent to CRIC's.

The new e-commerce channel is part of Baidu's "Leju" online real estate data platform, which was launched in 2010 in partnership with CRIC. Baidu Leju currently has channels for sales of new and second-hand homes as well as rentals.

Editor's Note: For more information on this topic, please see "Baidu, CRIC Begin Testing Online Real Estate Platform," MD 8/03/10 issue.

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