Marbridge Daily

<- February 29, 2012 ->

38% of China's iPhone Users Have Never Bought an App

Sina Tech, 2/29/12

39% of China's iPhone users have jailbroken their iPhone and 38% have never purchased a mobile application, according to Chinese mobile advertising optimization platform Guohead.com's recently released Mobile Ad White Paper. 62% of China's iPhone users have purchased at least one app. The iTunes app store saw a dramatic increase in sales in the week following the addition of RMB payment support in November 2011, implying that many existing users were unwilling to purchases apps in part due to a lack of payment support.

Android users are more reluctant to purchase apps, with only 23% reporting they have purchased an app before, while 77% never had.

According to the report, China's iPhone and Android users differ in their app preferences, with iPhone users being most interested in games, tools, and shopping apps, while Android users were partial to reading apps. Both groups of smartphone users, however, were strongly interested in games.

89% of users reported seeing in-app advertising within the past week, with 35% remembering the specific ad and brand.

25% of iPhone users were interested in ad-free paid apps, compared to only 13% of Android users.

 

Keywords:  national statistics  Apple  iPhone  smartphone  mobile application  wireless  Android  mobile advertising  app store  Guohead  handset 

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