Rumor: Netease to Launch Ad Union

Netease Games, 3/15/12

Advertisements for Netease's (Nasdaq: NTES) new Netease Union (http://union.163.com) have begun appearing on the Chinese internet company's homepage and other website properties, and Netease has begun seeking website partners for the ad union.

The homepage of http://union.163.com currently features logos for Netease's MMORPGs Fantasy Westward Journey, Tianxia 3, Ghost, and Warsong of Westward Journey, as well as listings for products including client-based games, browser games, and e-commerce products. Ad plans can include CPC clickthrough ads, CPM pop-up ads, and conversion-based formats including CPA and CPS advertisements.

Editor's Note: For more information on this topic, please see "Netease Youdao Begins Closed Beta Testing of Ad Union," MD 7/06/10 and "Netease Launches Ad Union for Yinxiangpai," MD 3/04/10 issues.

Keywords: online advertising portal Netease Internet NTES ad union

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