Marbridge Daily

<- April 01, 2012 ->

Ctrip to Chair New Online Marketing Alliance

Tencent Tech, 4/01/12

Chinese online travel service provider Ctrip (Nasdaq: CTRP) recently partnered with sites including vertical automobile industry portal BitAuto.com, B2C e-commerce site Yihaodian.com, Shanghai-based financial information provider East Money Information (300059.SH), real estate site Anjuke.com, matchmaking site Zhenai.com, and E-House (China) Holdings (NYSE: EJ) to establish the China United Marketing Association (www.chinauma.com), of which CTrip CEO Fan Min will initially serve as chairman.

CTrip revealed that it had completed R&D efforts for the UMA platform and operations environment, and announced that advertising from UMA partners was already appearing on CTrip.com, and that CTrip advertising was appearing on partner sites.

 
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