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Sina Adopts Point System to Regulate Microblogger Behavior

Shanghai Morning Post, 5/09/12

Chinese internet company Sina's (Nasdaq: SINA) Weibo microblog business announced yesterday that it plans to launch a "points" system, as a way to manage user misconduct. Under the new system, each Weibo account will begin with an initial "credit score" of 80 points, with a maximum of 100 points that can be obtained through user participation in various promotional activities, not yet specified by Sina Weibo. Weibo accounts on which user misconduct has transpired will, adversely, suffer point deductions. When an account's credit score falls below 60 points, a warning reading "Low Credit" will appear on the corresponding section of that user's microblog; accounts that drop to 0 credit points will be canceled.

Weibo has also disclosed that the points system will incorporate a recovery mechanism, whereby after two months free of bad behavior, an account can have its credit score restored to 80 points.

Editor's note: According to a report from Hangzhou.com.cn, Sina will implement the new system beginning on May 28, 2012.

Keywords: Internet Sina microblogging

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