TMall to Launch Book Channel

Sina Tech, 6/12/12

Alibaba Group's B2C e-commerce site TMall has recently announced that its book channel book.tmall.com will officially go online on June 14.

According to TMall, the new channel will allow direct sales by publishers, and incorporate over 1,000 online bookstores with 50 domestic and international publishers and over 20 independent B2C booksellers. 80% of retailers included will be offering 24-hour shipping.

The TMall book channel webpage will feature "New Releases," "Find Publishers" and other directory lists, with a column designated for local specialty bookshops and a city-customized promotional section for landmark bookshops. TMall will also launch weekly nation-wide promotional sales events for three featured new books each Monday.

Keywords: e-commerce Internet B2C TMall

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