Dangdang Introduces Online Wedding Dress Store

China.com.cn, 6/29/12

Chinese B2C e-commerce site Dangdang (NYSE: DANG) announced the launch of its "Yeesha" wedding dress store today, through which it will offer brides-to-be custom wedding dress design.

Yeesha.com is a dedicated wedding gown platform featuring dozens of leading domestic and international brands. Gowns are offered at varying levels of discount below offline sales prices.

In addition to branded wedding gowns, Yeesha.com also offers customers bespoke wedding gowns, formal wear, and cheongsam tailoring services. Customers can select a brand of clothing, search for a pattern of their choosing, and select garment style, material, color, price range, and size, among other properties, to have a custom gown made. Turnaround time for orders will be between 30 and 45 days. Yeesha will also offer free alterations and return on branded wedding garments within three days of receipt.

Keywords: Yeesha e-commerce Internet B2C Dangdang DANG apparel

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