Activision Blizzard, Tencent Ally to Bring Call of Duty to China
Activision, 7/03/12
U.S.-based interactive entertainment software publisher Activision Blizzard and Chinese online game developer and operator Tencent (0700.HK) today announced a strategic relationship to bring first-person shooter (FPS) game Call of Duty Online to Chinese game players.
Call of Duty Online has been in development by Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, for approximately two years. Under the multi-year agreement with Activision Publishing, Tencent has the exclusive license to operate Call of Duty Online in mainland China. The game is free-to-play and monetized through the sales of in-game items.
The new game Call of Duty Online for China will capitalize on the rich multiplayer experience that the Call of Duty franchise is known for and introduce a new gaming model designed specifically for the Chinese market. This new model will allow players the ability to personalize their weapons, characters and equipment like never before in a Call of Duty game. Using an in-game store, players can enhance their weapons, gear, and perks built specifically for the Chinese market. The new game will also bring a variety of game modes and maps and features an original story told through a series of Special Operations missions based on the Call of Duty: Modern Warfare universe.
Editor's Note: For more background on this topic, please see "Rumor: Tencent Licenses FPS from Activision Blizzard," MD 6/17/12 issue.
Keywords: FPS free-to-play Internet Tencent 0700.HK Activision Blizzard Call of Duty licensed game online gaming
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