Vancl Partners with Giant Interactive
Tencent Tech, 7/16/12
Chinese B2C clothing website Vancl plans to enter the online gaming market in partnership with game operator Giant Interactive (NYSE: GA), according to a source within Vancl.
The two companies will initially partner to sell apparel and products based on Giant's major titles, including MMORPGs World of Xianxia, Allods Online, and ZT Online II.
The two companies will also integrate their marketing efforts to combine display advertising resources on Vancl's website and Giant's MMORPG clients. Moving forward, the two firms plan to jointly develop and test other forms of gaming-related cooperation.
Keywords: cross-marketing Giant Interactive online gaming Vancl apparel Internet B2C GA e-commerce
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