360Buy Allies with Netease on Gaming Sales

Donews, 7/16/12

Beijing-based B2C e-commerce platform 360Buy has announced that it began sales of "Luxury" and "Elite" editions of online game developer and operator Netease's (Nasdaq: NTES) self-developed cartoon-style MMORPG Fantasy Westward Journey on June 13.

360Buy and Netease previously partnered on sales of the "Secrets of the Black Sea" Elite Edition of Netease's self-developed 3D fantasy MMORPG Tianxia 3, with sales exceeding 600 units in the first second, over 1,500 in the first 10 seconds, over 2,900 in the first 20 seconds, and 4,000 in the first 35 seconds, eventually selling out its entire stock.

Keywords: cross-marketing Fantasy Westward Journey Netease e-commerce Internet B2C MMORPG 360buy NTES luxury online gaming

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