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Baidu Launches SEM Certification System

Jrj.com.cn, 8/01/12

Chinese search giant Baidu (Nasdaq: BIDU) has officially launched its "Baidu Certified" search engine marketing (SEM) certification system, which includes a training component, and will provide free training and certification to 60,000 companies this year.

Baidu will provide online SEM video courses, offline training seminars, and certification exams to new Baidu Online Marketing Services clients to cultivate SEM experts in small and medium-sized enterprises.

Keywords: SME Internet training Baidu BIDU online advertising online search search advertising

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