Netease to Launch E-Commerce Search Engine

Ebrun, 8/23/12

Chinese internet firm Netease (Nasdaq: NTES) will launch an e-commerce search engine, Huihui.cn, in H2 2012. According to a Netease representative, the website, which is currently undergoing technical testing, will be operated under Netease's Youdao brand. The search engine will aggregate Netease's various third-party open platforms to provide online shopping search and recommendations as well as additional functionality which Netease will announce before the site goes live.

Editor's Note: For additional related news, please see "Netease VP: Youdao Takes 1% of China's Online Search Market," MD 6/04/12 issue. Based on the description on Huihui.cn, Netease's new e-commerce search platform seems similar to its existing e-commerce search platform, Youdao shopping search, but may focus more on price comparison, like Alibaba Group's Etao.com, while Youdao shopping search focuses more on discounts and rebates.

Keywords: Netease e-commerce Internet Youdao NTES e-commerce search aggregator online search

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily