Sina House Introduces O2O Model

Sina Tech, 9/11/12

He Yinyu, general manager of Sina House, the real-estate portal operated by Sina (Nasdaq: SINA) subsidiary China Real Estate Information Corporation (Nasdaq: CRIC), stated that the company will introduce an 020 model to the site within the year to transform it into an active online comprehensive real estate solutions marketplace.

Prior to this, Sina House was solely a real estate information website relying on advertising profits from real estate agencies and real estate promotions, and having no relation with offline transactions. Sina House began participating in offline transactions in April of last year, transitioning toward an online real estate agency. Sina House now allows users to pay small deposit fees online after selecting a house.

He Yinyu refused to comment on revenue of the online real estate agency, stating that the "online real estate business has become a mainstream marketing tool for the real estate industry."

Keywords: Internet portal online real estate Sina CRIC He Yinyu

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