Taobao to Close Tao Huabao, Shift Focus to Wantu

Ebrun, 9/25/12

Hangzhou-based C2C & B2C e-commerce site Taobao has announced that, following China's October 1 National Day holiday, the company will close its Pinterest-like shopping guide website Tao Huabao. Inquiries to the Tao Huabao domain name will link directly to Taobao's picture sharing SNS Wantu following Tao Huabao's closure.

Taobao will also shut down the backend of the Tao Huabao site as the company shifts its focus to developing Wantu. Taobao will transfer all content hosted on Tao Huabao to Wantu. Wantu has recently launched and begun to solicit users for a new online shopping guide feature. The online shopping guide is similar to shopping guide features available on Tao Huabao and online fashion SNS Meilishuo.

Keywords: Tao Huabao e-commerce Taobao Internet SNS Meilishuo Wantu B2C C2C

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