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Rumor: Masa Maso Suitors Fail to Set Valuation

Ebrun, 11/01/12

According to an industry source, five e-commerce firms bidding to acquire apparel e-tailer Masa Maso, including 360Buy, Dangdang (NYSE: DANG), and Suning (002024.SZ), have to date been unable to close a deal due to an inability to establish a fair valuation for the company. "Masa Maso has set its ideal valuation at RMB 600 mln and break-even valuation at RMB 400 mln," said the source, "but these are considered too high."

Editor's Note: For more background on this topic, please see "Rumor: Suning.com, Masa Maso in Final Stage of Acquisition Talks" MD 10/17/12 issue.

Keywords: apparel e-commerce Internet 360buy Dangdang Suning 002024.SZ Masa Maso M&A B2C online fashion

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