CCB E-Commerce Site Allows Credit Cardholders to Use Reward Points
Ebrun, 11/01/12
China Construction Bank's (CCB) e-commerce platform, e.ccb.com, has reportedly begun allowing credit cardholders to exchange their credit card reward points, totaling 800 bln points, for electronic coupons redeemable on the site. "The 800 bln points are equivalent to RMB 4 bln in purchasing power," said an industry source.
Keywords: China Construction Bank e-commerce Internet credit card reward