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Vipshop Shaves Q3 2012 Losses to USD 1.5 Mln

Vipshop, 11/14/12

Chinese B2C brand-name discount site Vipshop (NYSE: VIPS) has announced its financial results for the three months ended September 30, 2012. Net revenues for the third quarter of 2012 increased by 197.0% YoY to USD 155.9 mln from USD 52.5 mln in Q3 2011.

Net loss attributable to ordinary shareholders decreased to USD 1.5 mln from USD 17.5 mln in Q3 2011.

The number of active customers for the third quarter of 2012 increased by 173.6% YoY to 1.7 mln from approximately 633,000 in the prior year period. The number of total orders for the third quarter of 2012 increased by 157.6% YoY to 5.4 mln from 2.1 mln in the prior year period. This increase was primarily attributed to the company's addition of several regional sub-sites in 2011, as well as continued efforts to optimize brand and product selection, increase the number of sales events, and increase the number of stock-keeping units (SKUs) available on its website. In addition, the company's regional warehouse expansion into Shanghai, Chengdu, and Beijing has enhanced its ability to accommodate increased demand from end customers.

For the fourth quarter of 2012, the company expects its net revenues to be between USD 235 mln and USD 240 mln, representing a YoY growth rate of approximately 123% to 128%. As a result, for the full year of 2012, the company expects its net revenues to be between USD 627 mln and USD 632 mln, representing a YoY growth rate of approximately 176% to 178%.

To view the complete report please see here.

Keywords: Internet loss B2C Vipshop VIPS Q3 2012 users fiscal report profit e-commerce

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