Youku Tudou to Target Second, Third-tier City Expansion

Sina Tech, 11/29/12

Chinese online video site operator Youku Tudou (NYSE: YOKU) announced at its recent 2013 strategy meeting that the company will look to expand its presence in China's second- and third-tier cities in the coming year.

Since the completion of the merger between Youku and Tudou, Youku Tudou has been using a dual brand, dual operation strategy for Youku.com and Tudou.com. In order to reduce costs, the company plans to scale up operations by integrating backend businesses such as media partnerships, broadband bandwidth procurement, and ad placement.

Youku Tudou will implement three new self-produced content strategies in the upcoming year, "Youku Produced" (Youku-produced movies and short films), "Youku Variety" (Youku-produced variety programs), and "Tudou Yingxiang" (Tudou-supported UGC).

Keywords: 2nd tier Internet online video Tudou Youku Tudou UGC YOKU 3rd tier video advertising

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