Suning to Build 1,000 Regional Flagship Stores
Sina Tech, 12/03/12
Chinese consumer electronics and home appliances retailer Suning (002024.SZ) announced plans today for a new generation of retail outlets - Suning regional flagship stores. Suning president Jin Ming revealed that the company plans to build or renovate 1,000 stores over the next three years, with the first eight Suning regional flagship stores to open in late December 2012 in Linyi, Shaoxing, Jiaxing, Tai'an, Huizhou, Quanzhou, Jincheng, and Xinyi.
According to Jin, Suning's "flagship store + internet" strategy calls for regional flagship stores to comprise the bulk of Suning's retail outlets in future as the company pushes into second- and third-tier markets. Regional flagship store product offerings will include air-conditioners, refrigerators and washing machines, televisions, kitchen and bathroom items, and other white goods, as well as computers, communications devices, 3C products, and stereos.
The new regional flagship stores feature a demonstration area for TV and interactive media products, as well as an "online gaming" area, "online A/V" area, "early e-education" area, "smart vacuum cleaner" area, "vegetable juicer" area, and other demonstration zones.
Keywords: Jin Ming consumer electronics hardware Internet retail strategy Suning 3C home appliances white goods 002024.SZ
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