Emar Hires 3 Senior Executives for Mobile Ad Platform

Tencent Tech, 12/04/12

Beijing-based online and mobile ad firm Emar Online Technology has recruited three senior executives from the mobile advertising industry through recruiting and acquisitions. Former Youmi Media VP Ke Yao, former L-Sense GM Zhang Tao, and a third unnamed industry executive have joined the firm. Ke and Zhang have been appointed GM and deputy GM, respectively, of Emar's Yi Jifen mobile ad platform.

The Yi Jifen platform was launched in March 2012, according to Emar president Ke Xixing, and has been elevated from being an incubator project to being incorporated in Emar's mobile division. Emar aims to exploit its online advertising experience and resources in developing the mobile platform.

Keywords: Ke Yao Ke Xixing Zhang Tao wireless Emar mobile advertising HR

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