Changyou Subsidiary, Huayi Brothers Partner on Film Advertising

Jingmao Film Media, 12/06/12

Shanghai-based film marketing company Jingmao Culture Communication, a subsidiary of Chinese online game developer and operator Changyou (Nasdaq: CYOU), has signed an advertising contract with Chinese film and TV production firm Huayi Brothers (300027.SZ). Jingmao will use Huayi Brothers' film and television content, actors and artists to provide clients with complete film distribution chain advertising services.

Jingmao was established in 2008 and focuses on integrated marketing for the film industry. The company promotes movies on over 2,000 movie screens in over 300 cinemas across 100 cities in China.

Keywords: Jingmao Changyou film television advertising CYOU Huayi Brothers 300027.SZ

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