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360Buy Begins Closed Beta of Search Engine Marketing

Sootoo, 12/10/12

Beijing-based B2C e-commerce platform 360Buy recently began internal closed beta testing of its new search engine marketing product "360Buy Kuaiche," with only one merchant per product category invited to join the beta. The platform is expected to launch next month.

Editor's Note: For more background on this topic, please see "Update: 360Buy to Launch Online Ad System in Early 2013" MD 11/30/12 issue.

Keywords: e-commerce Internet B2C 360buy Kuaiche online advertising online search search advertising

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