Jiepang, Starbucks Launch Christmas Promotion

CCTime, 12/12/12

Chinese LBS platform provider Jiepang has partnered with Starbucks on another Christmas themed LBS promotion. Similar to previous Christmas promotions between the two companies, this year's promotion allows Jiepang users in China's eastern region (Zhejiang, Shanghai, and Jiangsu) to collect four special Christmas-themed badges for checking in at Starbucks locations during the promotion. Jiepang users can also win special "Christmas Presents" such as buy-one-get-one-free cups of coffee and other rewards.

While in a Starbucks location, users can send special digital Starbucks Christmas cards and other items to other users through the Jiepang client.

This is the third consecutive year that Jiepang and Starbucks have held a joint Christmas promotion.

Keywords: wireless LBS Starbucks Jiepang marketing

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