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Sohu Video Lands New Media Rights to Reality TV Series

Yangcheng Evening News, 12/13/12

Chinese internet firm Sohu's (Nasdaq: SOHU) online video business, Sohu Video, recently invested over RMB 100 mln in a strategic partnership with media and entertainment company STAR Group to become the exclusive new media platform for the 2013 season of singing competition reality TV show "The Voice of China" and its derivative products.

The 2012 season of "The Voice of China" received over 1.5 bln online views.

Keywords: content Internet online video Sohu STAR Group Voice of China

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