AdSage, Tapjoy Partner on Mobile Advertising

Tencent Tech, 12/13/12

Beijing-based search engine marketing (SEM) service provider AdSage announced today that it has formed a strategic partnership with San Francisco-based mobile advertising and publishing platform Tapjoy. AdSage will help Tapjoy expand into the Chinese market by integrating domestic resources, and will help domestic advertisers expand into overseas mobile advertising through Tapjoy.

Tapjoy's advertisements currently cover more than 1 bln mobile devices, split roughly evenly between iOS and Android systems. 80% of the applications featuring Tapjoy ads are games. Within China, AdSage covers more than 35 mln individual users of over 60,000 applications, with an average of 500 mln daily impressions.

Keywords: overseas wireless mobile advertising AdSage Tapjoy

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