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Amazon China Adds Kindle Store Channel

Sina Tech, 12/13/12

Amazon China quietly opened a "Kindle Store" channel on this morning offering free Kindle reader software and Kindle-format e-books for download. The channel does not currently offer Kindle reader devices for sale.

The Kindle Store offers most of's top-selling titles at discounts ranging from 20% to 70% off.

Free Android, iPhone, and iPad Kindle clients are available for download. Once a customer purchases a Kindle book, it will become available for reading on all of the devices on which they have installed Kindle software. currently offers tens of thousands of Kindle titles for purchase.

A note at the bottom of the Kindle Store page indicates that online e-book publishing firm, with "New Publishing Internet License #045 (Beijing)" is providing operational support for the Kindle Store. The note implies that Amazon has partnered with to resolve operational licensing issues.

Editor's Note: For more background on this topic, please see "Rumor: Amazon to Bring Kindle to China This Month" MD 11/08/12 issue.

Keywords: hardware Internet ChineseAll e-book Amazon Kindle B2C

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