Gome.com Spends 1/3 of Marketing Budget on Branding
TechWeb, 12/18/12
At the fourth annual Performance Integrated Marketing Summit Forum in Beijing today, Han Depeng, CEO of Chinese home appliance and consumer electronics retailer Gome's (0493.HK) B2C e-commerce site Gome.com, said that Gome.com's marketing efforts were split between brand marketing and promotions marketing. One third of the company's marketing budget went toward brand marketing this year.
Editor's Note: For more background on this topic, please see "Gome Emphasizes E-Commerce in New Development Strategy" MD 11/18/12 issue.
Keywords: consumer electronics e-commerce Internet branding B2C Gome 0493.HK Han Depeng home appliances
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