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Update: Xiaomi Sells 50K Mi2 Handsets on Sina Microblog in 6 Minutes

Donews, 12/21/12

Beijing-based Android handset developer Xiaomi released 50,000 units of its Mi2 handset today at noon on internet company Sina's (Nasdaq: SINA) Weibo microblogging platform. The initial batch of 50,000 handsets sold out within the first 5 minutes and 14 seconds of its release.

According to Xiaomi, 1.3 mln Sina Weibo microblogging users participated in the Mi2 preorder process, allowing them to attempt to purchase the phone upon its release. The microblog post announcing the availability of the Mi2 on Sina Weibo was reposted over 2.33 mln times and received over 800,000 comments.

Xiaomi will release two additional batches of the Mi2 on its official website in the coming week, a batch of 150,000 units on December 24 and 100,000 units on December 28.

Due to the large volume of users attempting to purchase the handset, Sina's WeiboPay online payment solution, which users were required to use in order to purchase the handset, incurred a number of access problems. Sina has since stated that it has repaired all problems with its WeiboPay product.

Editor's Note: For more information on this topic, please see "Xiaomi to Sell Mi2 Handsets on Sina Microblog Platform," MD 12/19/12 issue.

Keywords: handset Internet Sina online payment microblogging Xiaomi e-payment Xiaomi Mi2 WeiboPay

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