Rumor: Suning Enters Online Gaming Market

Sina Tech, 1/04/13

According to a knowledgeable industry source, a number of senior executives from Chinese consumer electronics and home appliances retailer Suning's (002024.SZ) e-commerce platform, Suning.com, have met and reached an agreement with an unnamed Chinese online gaming company and will soon release a product in the online gaming sector.

In 2012, Suning.com Executive VP Li Bin revealed the company's "Chao Dianqihua" (More Than Electronics) development strategy. As a part of the strategy, according to Li, Suning.com would look to develop an "online life services platform" and possibly collaborate with a domestic or foreign online gaming company.

Editor's Note: For more information on this topic, please see "Rumor: 360Buy, Suning to Enter Online Gaming Business," MD 8/22/12 issue.

Keywords: online gaming e-commerce Internet Suning 002024.SZ Li Bin Suning Yigou B2C

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily