Jiayuan Launches Gaming and Online Reading Channels

Netease Tech, 1/05/13

Yu Linguang, CEO of Beijing-based online matchmaking site operator Jiayuan.com (Nasdaq: DATE), has revealed that company quietly released an online browser game channel (game.jiayuan.com) in mid-December. According to Yu, "The goal of our new browser game channel is to keep users within the Jiayuan network. Revenue from gaming is still very limited, and there is no link yet to the Jiayuan gaming channel on the Jiayuan.com homepage." At present, Jiayuan jointly operates turn-based side-scrolling MMORPG Shenxian Dao and side-scrolling browser game Blood King Someday, among other browser games, on its gaming portal.

Jiayuan has also released an online reading channel (book.jiayuan.com). The majority of Jiayuan online reading content is provided free to users, with content rights purchased by Jiayuan. The amount of content available on Jiayuan's reading channel is still relatively limited.

20% of Jiayuan traffic originates from mobile devices, according to Yu.

Keywords: Yu Linguang wireless browser game Internet online matchmaking MMORPG Jiayuan.com DATE Shenxian Dao Blood King Someday online literature online gaming

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily