China's Internet User Base Hits 564 Mln in 2012
CNNIC, 1/15/13
The China Internet Network Information Center (CNNIC) issued its 31st Statistical Report on Internet Development in China today, in which it found a total of 564 mln internet users in China as of the end of December 2012, and a total of 50.9 mln new internet users for all of 2012. Internet penetration reached 42.1% by the end of 2012, up 3.8 percentage points YoY.
China has 420 mln mobile internet users, up by approximately 64.4 mln new users from the end of 2011.
70.6% of Chinese internet users access the internet from desktop computers, down nearly three percentage points from the end of 2011. 45.9% of internet users access the internet from notebook computers. The percentage of mobile internet users increased from 69.3% at the end of 2011 to 74.5%.
Rural residents accounted for 27.6% of China's internet users, or 156 mln people, up by approximately 19.6 mln new users from the end of 2011.
The majority of internet users in China are between the ages of 20 and 29, with the percentage of users in this demographic increasing from 29.8% in 2011 to 30.4% as of the end of 2012. The percentage of internet users over the age of 40 grew from 16.2% to 18.6%.
A total of 13.41 mln domain names are registered in China. 7.5 mln of these use the ".cn" top-level domain (TLD); 280,000 use the ".Chinese Characters for China" internationalized domain name TLD.
91.3% of small and medium enterprises (SMEs) surveyed used computers for office tasks, and 78.5% used the internet. 71% of SMEs surveyed used fixed-line broadband connections, and 25.3% and 26.5%, respectively, conducted sales or procurement online. 23% of SMEs surveyed used the internet for marketing and promotional activities.
The following are the percentage of total internet users who used each of the various listed online applications in 2012:
| Application | Users (Mln) | Penetration | YoY Growth |
|---|---|---|---|
| Instant Messaging | 467.8 | 82.9% | 12.7% |
| Search Engine | 451.1 | 80.0% | 10.7% |
| Online Music | 435.9 | 77.3% | 13.0% |
| Blogging | 373.0 | 66.1% | 17.1% |
| Online Video | 371.8 | 65.9% | 14.3% |
| Online Games | 335.7 | 59.5% | 3.5% |
| Microblogging | 308.6 | 54.7% | 23.5% |
| SNS | 275.1 | 48.8% | 12.6% |
| 250.8 | 44.5% | 2.0% | |
| Online Shopping | 242.0 | 42.9% | 24.8% |
| Online Literature | 233.4 | 41.4% | 15.2% |
| Online Banking | 221.5 | 39.3% | 33.2% |
| Online Payment | 220.7 | 39.1% | 32.3% |
| BBS | 149.3 | 26.5% | 3.2% |
| Online Travel | 111.7 | 19.8% | 165.4% |
| Group Buy | 83.3 | 14.8% | 28.8% |
| Online Brokerage | 34.2 | 6.1% | -14.5% |
The following are the percentage of total mobile internet users who used various mobile applications:
| Mobile Application | Penetration |
|---|---|
| Mobile Instant Messaging | 83.9% |
| Mobile Search | 69.4% |
| Mobile Music | 50.9% |
| Mobile Microblog | 48.2% |
| Mobile Literature | 43.3% |
| Mobile SNS | 42.0% |
| Mobile Gaming | 33.2% |
| Mobile Video | 32.0% |
| Mobile E-Mail | 29.1% |
| Mobile Shopping | 13.2% |
| Mobile Payment | 13.2% |
| Mobile Banking | 12.9% |
| Mobile Travel | 5.9% |
| Mobile Group Buy | 4.6% |
Keywords: Internet mobile application mobile literature users online video online banking mobile video online travel online literature online music mobile music mobile banking mobile search mobile SNS mobile travel SNS domain name e-mail Internet users mobile Internet online payment microblogging online shopping online gaming SME online search group buying national statistics
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