Tencent Tech, 1/22/13
Chinese internet company Sina (Nasdaq: SINA) and Internet services and security software provider Qihoo 360 (NYSE: QIHU) signed a strategic browser game partnership agreement today for joint promotion of Sina Wanwan's Chuangshi Sanguo Online. The game is currently available on both Sina Wanwan (http://wanwan.sina.com.cn/cssg) and in Qihoo 360's Game Center (http://cssgol.wan.360.cn).
Chuangshi Sanguo Online is a browser game set during the tumultuous Three Kingdoms period of China's history. Sina said that rather than a traditional joint-operation agreement, its partnership with Qihoo 360 will cover cooperation between the two companies on promotions, campaign planning, and game content. Chuangshi Sanguo Online is the first step in Sina and Qihoo 360's partnership, and will be followed by more cooperative efforts in the future.
Editor's Note: For more information on this topic, please see "Update: Sina Introduces Card and Board Gaming Platform," MD 1/11/13 issue.