China's 2012 SMS Volume Per Mobile Sub Down 9% YoY
Sina Tech, 1/28/13
Chinese mobile subscribers sent 897 bln SMS messages in 2012, an increase of 2.11% YoY, according to China's Ministry of Industry and Information Technology (MIIT). China's total mobile phone subs increased 12.8% YoY to 1.1 bln, meaning the average volume of SMSs sent per mobile sub decreased by 9.45% YoY. China's mobile internet users increased 18% in 2012 to reach 420 mln.
610 mln mobile subscribers used color ringback tones during the year, for a penetration rate of 54.7%. 760 mln mobile subscribers sent SMS messages during the year, for a penetration rate of 68.8%. 200 mln mobile subscribers sent MMS messages during the year, for a penetration rate of 18.6%. 95.93 mln mobile subscribers read mobile newspapers during the year, for a penetration rate of 8.6%.
Editor's Note: For more background on this topic, please see "MIIT Announces 2012 Telecom Statistics" MD 1/24/13 issue.
| Year | 2009 | 2010 | 2011 | 2012 |
|---|---|---|---|---|
| SMS (Bln) | 772.65 | 827.75 | 878.76 | 897.31 |
| YoY Change | N/A | 7.13% | 6.16% | 2.11% |
| Mobile Subscribers (Mln) | 747.21 | 859 | 986.25 | 1,112.16 |
| YoY Change | N/A | 14.96% | 14.81% | 12.77% |
| SMS Per Mobile Subscriber | 1034.05 | 963.62 | 891.01 | 806.82 |
| YoY Change | N/A | -6.81% | -7.54% | -9.45% |
| Mobile Internet Users (Mln) | 233.44 | 302.74 | 355.58 | 419.97 |
| YoY Change | N/A | 29.69% | 17.45% | 18.11% |
Keywords: national statistics penetration users wireless MIIT MMS SMS mobile Internet mobile paper ringback tone mobile data WVAS
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