360Buy: 2012 Mobile Orders Grow 800% YoY

Ebrun, 1/30/13

Beijing-based B2C e-commerce platform 360Buy announced today that the number of 360Buy mobile client installations and the number of customer orders via its mobile client grew by 800% YoY in 2012. By the end of 2012, 360Buy mobile client monthly active users (MAU) grew to more than 10 mln.

The 360Buy mobile client offers a number of mobile-specific features, including the ability to purchase items by scanning their barcodes, voice purchasing, and mobile maps and route-plotting. The application also allows users to recharge their mobile phone balance, order plane tickets, and purchase film tickets, among other lifestyle services, and features a number of digital services including e-books, music, and app store services.

Editor's Note: For more background on this topic, please see "360Buy Price Per Order from Mobile App Exceeds RMB 1,000" MD 1/09/13 issue.

Keywords: m-commerce wireless B2C 360buy MAU mobile application

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