Tencent's (0700.HK) WeChat (Weixin) mobile messaging application recently stepped up real-name verification requirements for users of "public" WeChat accounts, typically used for companies and celebrities. Users now need to provide their national ID card number, mobile phone number, address, and other personal information. Users also need to submit a picture of their ID.
In the settings area for WeChat public account pages, the options for "Automatic Reply to Friend Request" and "Define Reply Parameters" have been deleted, leaving only "Account Information" and "Public Number Mobile Assistant."
Editor's Note: For more background on this topic, please see "WeChat Reinstates "Public" Account Verification" MD 11/22/12 issue and "WeChat Updates Public Account Platform" MD 11/30/12 issue.