Shanda Games, Taobao Partner on CB of Rift

Tencent Tech, 2/22/13

Chinese online game developer and operator Shanda Games (Nasdaq: GAME) announced today that it will partner with Hangzhou-based C2C & B2C e-commerce site Taobao to set up a Taobao store as an experiment with a new B2C operations model integrating online games and e-commerce. Beginning March 6, Taobao will exclusively sell the public beta client for 3D fantasy MMORPG Rift, as well as a collectors' edition gift pack for the Rift public beta costing RMB 1 for nationwide delivery. Shanda Games will also begin connecting users' Shanda accounts to their Taobao accounts.

A spokesperson for Shanda Games said that the partnership on Rift will only be the first step for the two companies.

Editor's Note: For more information on this topic, please see "Taobao to Introduce Browser Gaming "Mall"," MD 2/17/13 issue.

Keywords: Shanda Games e-commerce Taobao Internet B2C Rift online gaming GAME

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