Women's Self-portrait App Attracts 10 Mln Users in 39 Days
36Kr, 3/08/13
Xiamen-based Meitu Technology, developer of the Chinese photo editing app Meitu Xiuxiu (Meitu.com), announced today that the user base for its BeautyCam app has already exceeded 10 mln. Of these users, 7 mln use the iOS version and 3 mln use the Android version of the app. 80.9% of the app's user base is female.
BeautyCam is an app primarily marketed toward women who use their mobile camera to take self-portraits. After taking the picture, the app will automatically give it a "facial," providing touch-ups to the photograph. The user base for the iOS version of the app reached 1 mln after three days of its release on January 27, 2013. The Android version was then released on February 26, 2013.
BeautyCam app users reached 10 mln after 39 days of the app's release. In comparison, it took 268 days for the user base of Meitu Xiuxiu to reach this number, and 350 days for the user base of the social photo app Instagram.
Editor's Note: For more background on this topic, please see "Photo Editing App Meitu Xiuxiu User Base Reaches 100 Mln" MD 1/25/13 issue.
Keywords: BeautyCam female users wireless mobile application Meitu
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