Ku6 to Roll Out Online Gaming Channel in Q2 2013
DoNews, 3/13/13
Chen Hao, VP of Shanda Interactive's online video subsidiary Ku6 (Nasdaq: KUTV), has announced that the company plans to roll out a gaming channel this year in partnership with game operators Shanda Interactive, Changyou (Nasdaq: CYOU), and KongZhong (Nasdaq: KONG). The project is still in the planning stages, but Ku6 expects to launch the channel in Q2 2013.
Ku6 also plans to invest more to support user-generated content (UGC). Chen believes that the integration of online videos and social marketing will become more significant in 2013, and that the company should find ways to take advantage of it.
Keywords: online gaming Chen Hao Internet online video UGC KUTV
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