Netease Tech, 3/20/13
On March 20, Chinese B2C online retailer Yihaodian and internet company Baidu (Nasdaq: BIDU) announced a strategic partnership that will see the two companies explore joint efforts in resource-sharing, Big Data applications, ad placement, mobile e-commerce, and user platforms including image search, Baidu PostBar, and mobile clients.
Baidu VP Wang Zhan said that the new partnership will differ from Baidu's previous partnership with Yihaodian on ad placement, sales, and marketing, in which the two companies connected their advertising, sales, and marketing departments, in that Baidu will completely open its organization, from the management to the executive levels, to the new partnership with Yihaodian.
Wang added that Yihaodian is currently the only partner in the e-commerce sector for which Baidu has a joint business plan. Baidu may partner with other leading clients in other areas to develop joint business plans (JBPs) in the future. JBPs call for Baidu and partners to developer a stable cooperative relationship and subsequently draft and implement plans for marketing and sales campaigns within a certain timeframe, and to jointly set mutually beneficial targets to be achieved through the investment of the companies' own resources and manpower. In addition to Yihaodian, Baidu's JBP partners currently include Procter & Gamble and Ping An Insurance.
Editor's Note: For more information on this topic, please see "Baidu, Ping An Insurance Partner on Marketing," MD 1/18/13 issue.