China Telecom to Build Light Mobile Gaming Platform

CCID, 5/06/13

At the second annual Global Mobile Game Congress in Beijing on May 6, Zhang Peng, GM of China Telecom's (NYSE: CHA; 0728.HK) gaming portal e-Game, announced that e-Game plans to develop a "light gaming interactive entertainment platform." e-Game will establish dedicated operations and customer experience teams for the new platform, and will work with game developers to fine-tune billing settings for their games. In addition to offering its own billing SDK, e-Game will support payment through third-party platforms. The portal will offer user, data, and marketing resources in support of its partners.

e-Game now has more than 120 mln users, Zhang said, with over 30 mln monthly active users, and paying users comprising an average of 30% of its single-player gamers.

The "light games" offered by e-Game will feature "light controls" (ease of use), "light time requirements," "light data requirements," and "light costs."

Editor's Note: For more background on this topic, please see "China Telecom Mobile Game Portal Downloads Reach 500 Mln" MD 4/23/13 issue.

Keywords: Global Mobile Game Congress mobile gaming Zhang Peng China Telecom users wireless active users 0728.HK CHA E-Game

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