Baidu to Guarantee Users against Ad Fraud

Sootoo.com, 5/08/13

Chinese internet company Baidu (Nasdaq: BIDU) has partnered with China's Ministry of Justice and the China Consumers' Association (CCA) to launch the "Netizen Rights Protection Plan" (unofficial translation). Users of Baidu's search engine who conduct online or offline transactions based on promotional material found on Baidu and are defrauded will be able to submit evidence to Baidu in order to receive up to RMB 5,000 in immediate compensation.

Baidu will offer internet users a "guarantee of transaction fairness." Should legitimate websites become embroiled in disputes between internet users and advertisers, Baidu will work with the Ministry of Justice and the CCA to help customers resolve civil disputes.

Baidu will also establish stricter review mechanisms for ads in the areas of medicine and medical treatment.

Keywords: scam Internet Baidu China Consumers' Association BIDU Ministry of Justice online search service/quality guarantee

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily