Qihoo 360 Partners with Etao to Introduce Shopping Search

Sina Tech, 5/22/13

Chinese internet services and security software provider Qihoo 360 (NYSE: QIHU) quietly launched a shopping search channel to its web browser yesterday. However, unlike the browser's other search channels which have their own sub-domain names, the shopping search channel leads users to 360.etao.com, a webpage that receives its search results directly from Alibaba Group's e-commerce search engine Etao.

A source at Qihoo 360 said that cooperating with e-commerce conglomerate Alibaba is part of Qihoo 360's strategy. "As a late-comer to online search," the source said, "Qihoo 360 must share its traffic if it wants a larger share of the market. Consequently, the company has chosen multiple vertical websites, including Etao, with which to cooperate on vertical search in their respective fields."

Keywords: e-commerce Internet online search vertical search Qihoo 360 Alibaba Group Etao QIHU e-commerce search

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