Kunlun Wanwei Licenses NetDragon Mobile APRG

DoNews, 6/09/13

Beijing-based web game developer and operator Kunlun Wanwei Technology has acquired the operating rights to mobile action role-playing game (ARPG) "Crazy Horde" from Fuzhou-based online game developer and operator NetDragon Websoft (0777.HK). Kunlun Wanwei estimates that the total marketing budget for the game will be approximately RMB 10 mln. Crazy Horde will mark Kunlun Wanwei's first foray into mobile gaming.

Crazy Horde will be officially released on the iOS mobile platform through Apple's App Store at the end of June 2013. The Android version of the game was released in January 2013 on Chinese mobile application platform 91 Assistant and has since expanded to seven game servers, bringing in monthly revenue of approximately RMB 5 mln.

Editor's Note: For more background on this topic, please see "Kunlun Wanwei Enters Mobile Gaming Market" MD 4/24/13 issue.

Keywords: Crazy Horde marketing mobile gaming NetDragon revenue wireless Kunlun Wanwei operating rights 0777.HK 91 Assistant

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