DeNA Taps Suning to Promote Mobile Games

DeNA China, 6/14/13

Japanese mobile game developer and operator DeNA's mainland China subsidiary, Shanghai Zongyou Network Technology (DeNA China), recently entered into a strategic partnership with Chinese consumer electronics and home appliances retailer Suning's (002024.SZ) e-commerce platform Suning.com. Under the agreement, high-quality games from DeNA China's Mobage social gaming platform will be released initially on Suning.com's gaming platform - currently undergoing closed beta testing - where a section will be set up exclusively for Mobage games. DeNA China will be responsible for accounts, payments, and operations support for the games released on the Suning.com gaming platform. Also according to the agreement, Suning will recommend Mobage games to customers of its e-commerce platform, and install Mobage games on handsets sold through Suning.

Keywords: pre-installed consumer electronics e-commerce wireless Suning DeNA 002024.SZ Mobage Zongyou mobile gaming retail Suning Yigou B2C

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