Microsoft Introduces "Bing It On" Campaign to China
TechWeb, 6/19/13
Wang Yongdong, director of Microsoft (Asia)'s Asia-Pacific Research and Development Group, announced at a June 18 search demonstration event that Microsoft will bring its "Bing It On" campaign to China (http://www.bingpk.com). In blind tests pitting Google against Microsoft's Bing search engine, more than 60% of users choose Bing.
Over the past one or two years, Bing has developed next-generation search technology and front-end applications, and has integrated webpage search, social search, and knowledge-base search functionality into its service. Bing's products also include input method editors, a Q&A site, web navigation portal, and desktop, dictionary, and toolbar apps. The service works with more than 100 local partners.
Dr. Wang said that Bing has a mobile product strategy, but declined to reveal any details. He did, however, note that social interactions with PC search are less natural than with mobile devices.
Bing takes the Chinese market extremely seriously, Wang said, adding that Bing would not rule out the possibility of providing products that would pit it directly against competitors in the future — for instance, against Chinese internet company Baidu's (Nasdaq: BIDU) "Box" search, or Qihoo 360's (NYSE: QIHU) "One Box."
Keywords: marketing Internet Bing Q&A Microsoft Wang Yongdong online search Chinese character input
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